Self-publishing is NOT easy! – Graeme Ing, Author

Self-publishing is NOT easy!

ElephantSome pundits have said that self-publishing is the easy way out, for someone who can't handle a “real” publishing contract. Well I'm not going to go into that open-ended debate here, but I would like to explain how doing it all yourself is far from easy!

I've not been sleeping well recently. My mind has been churning through the hundreds of things I need to do in the final run up to the release, and afterward. The only way I could get peace of mind was to consider the old adage:

How do you eat an elephant? One bite at a time.

So I made a list of everything that I could think of, pulling on all the advice I had read from dozens of books and posts from Indie authors. Phew! In its entirety, it's scary. Calm down, Graeme! One bite at a time. Here's a snapshot of my list for the blissfully ignorant. 🙂 (No offense intended, you lucky people!) My entire list is far too long but this sheds some light on the events:

  • Work with artist to complete cover art, including fonts and lettering
  • Pre-release marketing buzz
  • Build a list of book reviewers to approach
  • Put up sample chapters on Goodreads and my site
  • Register manuscript with copyright office
  • Format ebook for Smashwords and Amazon (Whole books have been written about this important piece that I am blowing off in one line item!)
  • Add copyright material, acknowledgments, author bio and other end pages
  • Upload book and then test it on all known e-readers (Kindle, Nook, Kobo, iBook, Sony, PDF)
  • Finalize book blurb
  • Publish to Amazon and Smashwords
  • Tell everyone via every social media format known to man 😉
  • Launch party, including Rafflecopter give away of free books, via my site, FB and Goodreads
  • Contact reviewers politely and send free copies to whomever is gracious enough to accept
  • Author Pages: (Amazon, Barnes & Noble, Smashwords, iBooks)
  • Update my bio: (Web site, Bublish, Twitter, Klout, FB, Pinterest, Google+, Goodreads, LinkedIn…)
  • Add cover art to FB page, Pinterest and Flickr
  • Add blurb, cover, where to buy info to my site, including book widgets
  • Blog tour
  • Work with artist to make paperback cover art
  • Format book for paperback
  • Upload to Create Space, order and review proof
  • Publish on Create Space
  • Do the whole marketing thing all over again 🙂
  • Book trailer?
  • Start building mailing list and add subscriber widget to web site
  • Print business cards
  • Try to do some speaking tours or interviews

Almost makes writing the book the easy part. Almost. 😉 I'm sure other authors have a totally different list, or in a different order, and have ideas I haven't even thought of.

Oh, and somewhere amongst all this, I need to continue writing my next book, actually do my day job and avoid alienating my patient wife. 🙂

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6 comments
Heather Day Gilbert says September 16, 2012

Agh! Makes my head spin! Yes, sometimes I think writing/editing the book is the EASY part in all this! All the best to you, Graeme, as you check each task off your list!

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victoria limbert says September 17, 2012

I completely agree that self pub is soooo not easy. This kind of list brings home how much there really is to do. You do fine, to add a positive note, that once you get going it can be really enjoyable…and terrifying all in one hit. I still hope one day to have a traditionally published book but for now I am enjoying being my own boss 🙂

I really hope you enjoy it too my Ing 🙂 Good luck and cant wait to read your book 🙂

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victoria limbert says September 17, 2012

my Ing!!! whoops I meant Mr Ing…darn those typos!!

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Mark Landen says September 19, 2012

Nice list… hope you don’t mind if I saved it to my computer for future reference

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Laurie Winslow Sargent says September 25, 2012

This is a great list to show the marketing side. One element not in your list is to hire editors (content editors and copy editors) to go through the material. They are an invaluable part of the book creation process.

I always thought my own editors (both at my traditional book publishing houses and also magazines I’ve written for) had magic scissors–seeing places where my writing needed tightening, catching grammar goofs, etc. Many self-published books run on and also sometimes go in circles, and it can be crazy-making to read.

Sometimes I can pick up a self published book and tell within the first few pages that a good editor never looked at it. (A really bad sign is when I grab a pencil and start marking it up to use as a learning tool!) It’s worth spending money on a good editor.

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    Graeme says September 25, 2012

    Absolutely right, Laurie! I didn’t include that in the list, since I consider it part of “writing the book” and not a publishing step.

    I absolutely tell every upcoming author like myself to employ an editor. Mine did a fantastic job of finding things and making suggestions to improve the book. I shall use an editor (and separate proofreader) for every book in the future.

    It dismays me when I see self-published books full of grammar errors or typos. No excuse for that.

    Reply
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